So you’re considering building a website for your business. You think you may be able to save a dollar or two and have more control over the process. I’ve been working with businesses just like yours on website projects for over a decade. Here are some insights sharing what you might be in for if you choose the path to build your tourism business website.
- You [might] save money. This, however, depends on how you value your own time and what impact you can make on your business with that time. We’ve talked about the difference between running your business like a Mom and Pop store vs running it like you’re a business owner.
- You will learn a lot about building a website, thinking about content structure, leading the customer to goals that matter to your business, and many more things.
- Once you know how to manage your website, you can look after updates yourself in the future. You don’t need to rely on external help that can be both expensive and time-consuming.
- You will be far more in tune with the content on your site and how you are communicating with your audience. This will spill over into other parts of the business – in excellent ways.
- It will take you longer than you think. Building a website can be a technical process, depending on the website builder or content management system you choose.
- It may be a steep learning curve that distracts you from other vital functions in your business.
- You won’t get as good a result as if you work with someone good at it. It won’t look as good, it won’t communicate as well, and it won’t provide the key insights you need to make business decisions ongoing, either.
- You may choose the wrong platform to build the website on. We’ll cover your option more in the next couple of articles in this short series. Put briefly; there are a lot of different ways you can build and manage a website. Choosing the wrong platform for your business is like buying a sedan for a tour business when you needed a mini-bus all along. You may end up finding ways to work around it for the next few years, but it is going to be painful.
- Once you build it, you’ll also have to manage it. That means more distractions ongoing that might be taking you away from essential functions in the business that lead to long term growth.