How you can answer the question ‘what should a tourism website include’, without the need for an expensive agency or consultant.

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If you have had limited experience working on website it can easily be confusing as to what to put on yours.

Not only is there a lot of confusing information out there about what to put on and what to leave out, if you are also looking for examples for websites done well in your industry unfortunately you are getting going to be quite disappointed.

The easiest way to answer the question what should I be putting on my tourism business website, is to ask yourself what does the customer need at each step of their journey to research, purchase, and interact with my business?

So what is this customer journey that I am speaking of?

Whenever you or any consumer purchases a product or service, they go through a process.

A series of steps taken 2 first understand and research the options available, 3T booking or purchasing and then of course enjoying, interacting, or experiencing the product or service.

Your role as the business owner or marketer is to give the customer the information or the tools they need that each step of the customer journey to be able to proceed.

Preferably, choosing your product or service.

For most tourism businesses the customer journey will look something like this;

  1. Awarness
  2. Consideration
  3. Research
  4. Booking/Buying
  5. Anticipation
  6. Experiencing
  7. Sharing/Advocacy

So how does this help us decide what to put on the website. Well like I mentioned earlier it’s your job to give the customer what they need at each stage of the journey to proceed to the next step.

If you are a tour business and you can’t be booked online, if the customer can’t see which days and dates are available, if I need to dig or ask you for pricing, then you are placing restrictions on their ability to move forward at the very least, with you.

By answering the questions ‘what does the customer need at this step’, ‘how can I help facilitate moving past this step on the website’, you will have your answer as to what information content to put on yours.

There is no need to be overwhelmed by the process of giving your website a refresh or a complete rebuild. Just focus on what your customer needs and how you can effectively communicate with them to help them achieve that.



'An Absolute Must-Do'; the Book.

A concise framework to build a tourism business that people love, pay more for, and rave about.