One tip to make social media content creation fun and easy, with great examples from DMOs actually doing it.

Listen to it like a podcast!

Does creating content for social media seem tedious or the same old same old?

Do you find yourself questioning the value and purpose of what you’re doing?

Here’s a tip for both your Destination consumer accounts and your Industry account to make it easier to create social media posts that your audience will actually engage with.

Stop ‘creating content’ and start ‘documenting stories’.

What do I mean by that?

Stop sharing oversaturated landscapes and start telling local stories of small and large operators.

The people behind the businesses. The reasons why they started their business. How they are making your region better. How they are working together. How they look after visitors.

Beyond just the wow products; because visitors are now looking for unique, connected, localised experiences.

Here are some ideas to give you some inspiration.


'An Absolute Must-Do'; the Book.

A concise framework to build a tourism business that people love, pay more for, and rave about.