Write like you are speaking to the person you are writing for.
Take the marketing lingo out of your mouth. Forget about everything you have learnt at Uni, here, wherever else you get your inspiration and education.
If you met this same person you are trying to write for, at a networking event for example; you wouldn’t be standing there thinking, ‘How do I speak….’
You would just start speaking.
But when we write, we get all weird and awkward.
I’m wouldn’t consider myself a great writer. I just write to create value for other people, and myself.
Generally, I can’t type fast enough. I have a dialogue going in my head like I’m speaking to you.
Then, I just put it on paper.