Friday, February 26, 2021

The best camera to improve your tourism business imagery, is not the one you think.

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The best camera you can use for photos in your tourism business is the one you have on you, when you need it.

If that means you only have the camera on your phone in your pocket, then that’s fine.

Too often business owners (or people in general, really) rush out to buy gear thinking it’ll solve the problem, and give them a better chance at taking better images for themselves in their business.

The truth is, the only thing that will make you better at taking good pictures, is taking more pictures.

Having all the gear and no idea, will just lead to having the same gear you got all excited about purchasing, sitting in the corner as useful as a paperweight.

Implement and practice some of these simple tips to improve your images, before you race out to get a DSLR thinking you’re going to smash out some banging content that goes viral (deliberately tongue in cheek, there).

Here are some simple tips to help you.

1. Use the rule or thirds. Picture drawing two horizontal and two vertical lines on the image, spread equal distances apart, creating thirds in both directions. Place the subject or thing of interest on one of the intersecting thirds.

2. Make sure you have people in the shot. I know, this sounds ridiculously basic, but its remarkable how many tourism businesses share lifeless images of empty spaces. Add people, and the scene comes to life. It turns the shot into a scene, as a viewer, you want to be in.

3. Know where the light is coming from. If you want the subject to be lit, make sure the source of light (e.g. the sun) is behind you taking the photo. If you’re inside, move the subject towards a window, and avoid shooting directly towards the window. Light is one of those things you need to practice with, and the way your device handles it, will change depending on the device you use. So practice lots!

4. It always better to take some photos, rather than none. Don’t be intimidated by it. Also, don’t settle only for ‘perfect shots’. Less than perfect is life. It’s also more believable, and perfect for places like social media.

5. Try unusual positions and angles. Shoot from the ground. Go high. Use an object in the foreground, so close that it blurs. Anything that is unusual or creates interest.

More than anything, just practice.

With whatever you can get your hands on. The latest DSLR or iPhone is absolutely no guarantee you’ll improve your shot taking.

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