Interviews and insights to help tourism businesses become remarkable.

Why tourism businesses should ignore most of the marketing advice they get.

How many times have you sat in a training session watched a YouTube video or being lectured by somebody who has never operated their own business that you need be on Instagram or Facebook or some other channel you feel is a waste of time, or you’re not clear on why you would be there in the first place.

I really feel for business owners when it comes to deciding what marketing advice to take and what to ignore.

There is no shortage of so-called experts and no lack of conflicting advice on how to grow your business.

“But I need to be on Facebook. I need to be on Instagram. What is this Snapchat people keep talking about?

As a result, businesses try to be all things to all people.

Which is just about the worst thing you can do.

You dilute your efforts and resources, and lose site of what is important.

The truth is, the more you try to do, the more you will miss out on what you want.

Centre your efforts and resources on creating a remarkable product or experience and choose just a couple of marketing channels you can crush.

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