Interviews and insights to help tourism businesses become remarkable.

The way you are approaching marketing is all wrong.

It is not to coerce an unwilling participant to part with money. It is not even to connect a willing audience with a product or service.

The job of marketing is to connect people with things that will improve their life.

If you cannot clearly describe how your product or service will do that, do not start marketing.

Start with re-designing your product or customer experience.

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