The simple sales strategy behind a dog bowl.

Listen to it like a podcast!

I walked past this dog bowl sitting outside a small retail store in Port Elliot, South Australia.

It reminded me of a story a friend of mine told me a couple of weeks ago who also has one outside her store.

It is also a small retail store in a coastal town, but this one in Victoria, Australia.

My friend is the store owner and also a marketer at the very top of her game. Incredibly creative, both strategically and tactically.

The dog bowl, she told me, was not for dogs. Of course, it is for dogs. But that’s not why it is there.

On busy summer days, hundreds of people a day can walk past the store with their thirsty canine.

The dog bowl, she said, is a reason to stop in front of the thoughtfully merchandised window.

There is no telling how many customers this attracts. But the lesson is, even a simple idea like this can impact your business.

So what’s your dog bowl, slowing your audience down long enough to pay attention to what you are doing?


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A concise framework to build a tourism business that people love, pay more for, and rave about.