The importance of empathy.

Listen to it like a podcast!

Your ability to put yourself in your customer’s shoes is the number one skill you need to run a successful tourism business.

It all comes down to empathy.

With this skill, without an ounce of marketing and copywriting experience, you will write more compelling marketing copy than the vast majority of marketers I’ve met.

You will better at designing experiences customers will rave about, come back to and pay more for.

Building a strong, successful brand is about solving people’s problems. Step one is to know what those problems are, but step two, so often underrated and overlooked, is knowing exactly how those people describe their problems.1

It is not a skill that comes naturally to everyone. The good news is, it can be taught to almost anyone willing to try.

Not in a way where you suddenly care for the human race, can read people, or feel what they feel.

But a skill you can use in your business to understand your ideal customers wants and desires and know-how to craft compelling messages that appeal to them and lead them to act.

The closer you can get to feeling what your customer feels, asking the questions they ask themself, seeing the world the way they see it, and understanding whom they desire to be; the more effective you’ll be to attract them.

The more effective you’ll be at designing an experience remarkable to them.

The more effective you’ll be in business.

1. Superfans: The Easy Way to Stand Out, Grow Your Tribe, And Build a Successful Business by Pat Flynn


'An Absolute Must-Do'; the Book.

A concise framework to build a tourism business that people love, pay more for, and rave about.