Interviews and insights to help tourism businesses become remarkable.

Information overload.

“Just as modern man consumes both too many calories and calories of no nutritional value, information workers eat data both in excess and from the wrong sources.” (from “The 4-Hour Work Week: Escape the 9-5, Live Anywhere and Join the New Rich” by Timothy Ferriss)

As a person responsible for marketing your tourism business, you’re constantly bombarded by ads, content and people telling you what you should be doing to grow your business.

I know, how’s the ironic, right? Here I am chipping in with my two cents too.

This advise is different though. Stick with me.

Do less. Less marketing. Less social media accounts. Less distractions.

Just do less.

However, be more deliberate about what you ARE choosing to do. Let me explain.

This constant bombardment of ‘you should be doing this’ and ‘you’ll miss out if you don’t do this’, coupled with your natural overflowing ambition, often leads you to do a whole lot of things not very well.

You want to do it all. I get it.

The best businesses do specific things very well and ignore the vast majority of so-called opportunities.

Let’s agree on this – you’ve been trying lots of ‘marketing stuff’ for a while, not getting very far.

How about rather than try to add another thing, you think about getting rid of a few.

Effective marketing doesn’t require you to pull all the levers. You have to pull the right ones.

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