Picture this. You have a tremendous face-to-face interaction with a potential customer. Sold – you think!
So despite knowing your website is out-of-date, you send them to learn more and make a purchase.
But your website is out of date. It has old images, isn’t mobile-friendly, and the fonts sizes are all over the place.
All the good you have done to this point is now unravelling.
The first perception they had of your brand (you) was excellent. Your website and visual identity, however, hasn’t backed this expectation up.
Building an excellent tourism business requires continuity in your brand and your experience.
Your brand is only as strong as its weakest customer touchpoint.
Remove the weakest touchpoints, or redesign them.