Listen to it like a podcast!
It is your role to know your customer. Not your customer’s role in knowing you.
The more work you make the customer do, the less likely they are to buy from you or build affinity with your brand.
Every time your customer has to pause to ask themselves ‘Is this relevant?’ or ‘What do they mean by this?’, there’s a disconnect.
Don’t see your customer in your world. See as if you are your customer in their world.
It is your job to communicate what you do effectively.