Interviews and insights to help tourism businesses become remarkable.

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The pros and cons of building your own Tourism Website.

So you’re considering building a website for your business. You think you may be able to save a dollar or two and have more control over the process. I’ve been working with businesses just like yours on website projects for over a decade. Here are some insights sharing what...

8 things consistently done on tourism business websites, that should be avoided at all costs.

Don’t have poor design, inconsistent styles or fonts. Every time your potential customers interacts with your business, a perception of your brand is forming in their mind. If you use stock images, or if your logo makes the business look like a mom and pop store, or if your...

How to build a tourism website. Tips to pick the right web developer, save time and boat loads of cash.

Pick the right partner to build your website. Trust your gut. Digital marketing and web development is an industry frought with danger for the naive.I’ve been in the industry for over a decade. I empathise with business owners and marketers. You’re really up against it when you’re trying to work...

How to know what search terms to target for your tourism business, without being an SEO specialist.

It is incredibly valuable, to rank highly for keywords in your industry.But if you are not an SEO (Search Engine Opimisation) specialist, you may not even know how to go about approaching identifying what terms people are searching for that your product, service, or experience, matches.In my experience the...

How you can answer the question ‘what should a tourism website include’, without the need for an expensive agency or consultant.

If you have had limited experience working on website it can easily be confusing as to what to put on yours.Not only is there a lot of confusing information out there about what to put on and what to leave out, if you are also looking for examples for...

How much should a new website cost for a tourism business?

It's terribly confusing for a small business owner to choose which path to go down to set up a new website.You are told to D.I.Y. You are present with a number of options for $500 to thousands of dollars for what seems on the surface, to be the same...

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