Friday, February 26, 2021

CATEGORY

Technology and Innovation

The one thing that convinced this emerging tour company to install a booking system; finally.

About a year ago I was having a conversation with my Dad, the owner operator of a winery tours business in the Geelong region. We...

A tiny copywriting top, to write better copy, in less than half the time.

Write like you are speaking to the person you are writing for. Take the marketing lingo out of your mouth. Forget about everything you have...

A far less used tool, more important than the Customer Journey, for tourism marketing.

You are no doubt familiar with the idea of mapping a Customer Journey. In tourism or a tourism business, it usually goes something like this; ...

One tip to make social media content creation fun and easy, with great examples from DMOs actually doing it.

Does creating content for social media seem tedious or the same old same old? Do you find yourself questioning the value and purpose of what...

Four critical questions to address to convert more website browsers, into paid up members.

The majority of your publically available industry website content is not for existing members. It is for potential members yet to commit to you....

3 Absurdly Easy Productivity Tools, That Solve Massive Problems, You Didn’t Even Realise Exist.

I've been telling everyone and anyone who will listen to me for about 3 years now, that Followupthen is an absolute must if you...

URGENT: We reveal grants, available right now.

This blog heading just got your attention, right? Now imagine the open rate if you used it in your next newsletter as the subject line....

5 ideas worth stealing from other DMO industry websites

The language East Coast Tasmania use; 'Images', 'Logo Pack', 'Marketing Opportunities'. You don't need clever language to be clever. Clever is connecting your members...

How not to lose a website visitor in the first 5 seconds.

Depending on what statistic you see, you'll find that about 40-60% of all traffic to websites hits the homepage as a starting point (landing...

7 essential questions to ask an agency before building a new industry website, to avoid massive cost blow outs.

I appreciate that you are not a web developer, nor I'm guessing have you yourself managed too many website projects. So it probably feels...

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