Insights to help tourism businesses become an absolute must-do in their region.

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Technology and Innovation

The one thing that convinced this emerging tour company to install a booking system; finally.

About a year ago I was having a conversation with my Dad, the owner operator of a winery tours business in the Geelong region. We got talking about how bookings were managed in the business. It was still a manual process. Back and forward emails with prospects, sorting dates, times and...

A tiny copywriting top, to write better copy, in less than half the time.

Write like you are speaking to the person you are writing for. Take the marketing lingo out of your mouth. Forget about everything you have learnt at Uni, here, wherever else you get your inspiration and education. If you met this same person you are trying to write for, at a...

One tip to make social media content creation fun and easy, with great examples from DMOs actually doing it.

Does creating content for social media seem tedious or the same old same old? Do you find yourself questioning the value and purpose of what you're doing? Here's a tip for both your Destination consumer accounts and your Industry account to make it easier to create social media posts that your...

7 essential questions to ask an agency before building a new industry website, to avoid massive cost blow outs.

I appreciate that you are not a web developer, nor I'm guessing have you yourself managed too many website projects. So it probably feels quite intimidating attempting to successfully navigate your organization through the process of a new industry website build and also take responsibility for the budget you've...

Things you must include in your DMO industry website.

If I were (and I have been) a tourism operator, here is what I'd have on my wishlist; Membership Make it easy to understand what's involved, the benefits, and the costs. Gold Coast do this well. Do this every year, even if I am a member. Assume you have...

Are offline marketing materials still relevant to visitors in a digital world?

It's late 2020. My wife, kids and myself have been travelling for the last 8 months in our caravan around Eastern Australia. Bumping in and out of locations every couple of days. We do a little research before we hit destinations, via Instagram, TripAdvisor and random blogs. Other than hero experiences,...

‘Things’ suck. Here is why.

Consumerism has made us addicted to our devices and to acquiring material possessions to prove to other people, who let us be honest, are often not important to us, that we are succeeding. This pursuit of 'perception or success', is so often inversely proportionate to our happiness. I value experiences, more...

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