You've asked yourself this many times. At the very least, if you are a tourism business owner, manager or marketer, you've asked a variation of this question.
Have you ever considered that 'pay attention' literally means pay with attention?
Here's where the problem lies in your ads. Because you are paying...
Not even if you are only using it organically.
Not even if you are repurposing user-generated content.
It comes at a high price - your time.
You could be doing anything with your time.
If you choose to spend it posting on social media, you damn sure better make it a worthwhile investment.
If I had a dollar for every time I’ve asked a business why they post on social and get a blank stare back or wishy-washy answer, well… I’d probably have a bit over 100 dollars.
Start a business.
Get a logo.
Get a Facebook page.
The rest is optional. Or at least it...
As often as you can share content that is interesting for your target customer, and worthwhile for your business.
To be honest this question is a bit nauseating to me. Particualrly when 'experts' prophesies a definitve answer.
You know what; people and business have gone viral and gained thousands, if not millions...