Insights to help tourism businesses become an absolute must-do in their region.

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Social Media

Using Search and Social Advertising Together to Drive Traffic to your Website Right Now

Learn how to set up Google Ads and Facebook Ads in conjunction to target audiences in your nearest capital city (day-trippers and overnight stayers) and visitors currently in the destination. We use a real tourism operator’s ad account so you get to see exactly how to do it in the real world. This...

Getting your first ad running (with an introduction to Facebook Business Manager)

What you will learn How to strategically consider the key layers of Facebook ads. Campaigns > Audiences (Adsets) > Ads How to think about your Customer’s Journey, and how it maps directly to Facebook’s campaign objectives. How to set up individual ad creative. When to send people to your...

How do you get your customers to pay attention?

You've asked yourself this many times. At the very least, if you are a tourism business owner, manager or marketer, you've asked a variation of this question. Have you ever considered that 'pay attention' literally means pay with attention? Here's where the problem lies in your ads. Because you are paying...

Social media is not free.

Not even if you are only using it organically. Not even if you are repurposing user-generated content. It comes at a high price - your time. You could be doing anything with your time. If you choose to spend it posting on social media, you damn sure better make it a worthwhile investment. Get...

Why are you on [insert social media platform]?

If I had a dollar for every time I’ve asked a business why they post on social and get a blank stare back or wishy-washy answer, well… I’d probably have a bit over 100 dollars. Start a business. Get a logo. Get a Facebook page. The rest is optional. Or at least it...

How often should you post on social media?

As often as you can share content that is interesting for your target customer, and worthwhile for your business. To be honest this question is a bit nauseating to me. Particualrly when 'experts' prophesies a definitve answer. You know what; people and business have gone viral and gained thousands, if not millions...

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