In the previous article, we provided examples of how to improve a tourism business's brand messaging by writing marketing messages that focus on the customers wants, desires or aspirations.
Swim with Sea Lions and Dolphins (Main Heading)
Tick a swim with Seals and Dolphins off your bucket list.
A common mistake and a missed opportunity for many tourism businesses are understanding how to talk (and write) about yourself to attract and convert an audience.
In this article, I’ll demonstrate just how bad businesses are at writing messaging that appeals to potential customers and offer some alternative suggestions as...