Interviews and insights to help tourism businesses become remarkable.

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Marketing a Tourism Business

Maybe the most underrated tourism marketing tool.

You judge books by their cover. You pick cereal based on the box.Wait for it… sometimes you will choose a more expensive box of...

You aren’t advertising to visitors. A missed opportunity and all levels of tourism are at fault.

We’ve arrived in the middle of Australia. At one of the greatest cultural icons in the world, Uluru (formerly Ayres Rock).Twenty fours hours in,...

VIDEO: How to use the Customer Journey Map to make marketing decisions in your tourism business.

In this video we cover;What the Customer Journey is Why it's important to understand it for your tourism business Thinking about marketing channels...

The importance of empathy.

Your ability to put yourself in your customer’s shoes is the number one skill you need to run a successful tourism business. It all comes...

Can’t agree on what to say to attract more customers? Do this.

No copywriter in the world can tell you if a headline will work. Marketing professionals, myself included, have systems we trust to help guide our...

Information overload.

"Just as modern man consumes both too many calories and calories of no nutritional value, information workers eat data both in excess and from...

The simple sales strategy behind a dog bowl.

I walked past this dog bowl sitting outside a small retail store in Port Elliot, South Australia.It reminded me of a story a friend...

What this gorgeous little catering business did right, from day one.

I was lucky enough to meet a young entrepreneur, Taylah, about two and a half years ago at an industry function offered by Tourism...

Ideas that spread, spread by people sharing stories.

If you want a great business, you need to make it worthy of remark.If you want customers to remark to others about your business,...

The way you are approaching marketing is all wrong.

It is not to coerce an unwilling participant to part with money. It is not even to connect a willing audience with a product...

How to get more 5 star reviews; it is far simpler than you think.

There are some experiences around Australia, I am near embarrassed to admit I haven't left a 5-star review for.It's not that I gave them...

What Should You Share in Your Tourism Business Newsletter?

What do you include in your customer newsletter?Whatever you do, don't tell your audience what YOU want them to hear.Instead; focus on what they...

How to improve your email marketing for your tourism business; not what you expect

Speaking to a tour operator in Darwin today, she mentioned she had recently completed some short training on email marketing.She said she 'had a...

Is it better to advertise on Facebook or Google ads for a tourism business?

The key is to understand the difference between the two.Google search is a place people go to have direct questions answered. As such, they...

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