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Marketing a Tourism Business

Revealed: 8 Disastrous Marketing Fails Tourism Operators Make Costing Real $$$

Your website is hard to use. What you have forgotten about your business and industry is more than most of your customers will ever know. It creates a huge knowledge gap. You think you're simplifying your content and pages enough, but the curse of knowledge is abundant, and you end...

Maybe the most underrated tourism marketing tool.

You judge books by their cover. You pick cereal based on the box. Wait for it… sometimes you will choose a more expensive box of tissues because of the design that wraps it! But you hold off on investing in good images to promote your business. Why? Your customers judge you on...

A Tremendously Simple Way To Get More Customers Only Shrewed Tourism Businesses Know About

We’ve arrived in the middle of Australia. At one of the greatest cultural icons in the world, Uluru (formerly Ayres Rock). Twenty four hours in, and we haven’t seen a single ad on Facebook and Instagram from any tour operator here. They are running. We’ve spoken to them in their booth...

VIDEO: How to use the Customer Journey Map to make marketing decisions in your tourism business.

In this video we cover; What the Customer Journey is Why it's important to understand it for your tourism business Thinking about marketing channels at each stage of the Customer Journey Your role as a tourism business owner, or marketer, in moving customers through their journey to, and with,...

The importance of empathy.

Your ability to put yourself in your customer’s shoes is the number one skill you need to run a successful tourism business. It all comes down to empathy. With this skill, without an ounce of marketing and copywriting experience, you will write more compelling marketing copy than the vast majority of...

Can’t agree on what to say to attract more customers? Do this.

No copywriter in the world can tell you if a headline will work. Marketing professionals, myself included, have systems we trust to help guide our copywriting. If you work with or learn from anyone worth their salt, they will understand writing with empathy for the customer. As such, without similar training or...

Information overload.

"Just as modern man consumes both too many calories and calories of no nutritional value, information workers eat data both in excess and from the wrong sources." (from "The 4-Hour Work Week: Escape the 9-5, Live Anywhere and Join the New Rich" by Timothy Ferriss) As a person responsible for...

The simple sales strategy behind a dog bowl.

I walked past this dog bowl sitting outside a small retail store in Port Elliot, South Australia. It reminded me of a story a friend of mine told me a couple of weeks ago who also has one outside her store. It is also a small retail store in a coastal...

What this gorgeous little catering business did right, from day one.

I was lucky enough to meet a young entrepreneur, Taylah, about two and a half years ago at an industry function offered by Tourism Geelong, in Victoria, Australia. At the time, Taylah was not long into starting her small catering business. She didn’t have a website. Didn’t have a tourism...

Ideas that spread, spread by people sharing stories.

If you want a great business, you need to make it worthy of remark. If you want customers to remark to others about your business, they need reasons to do it. Have you raved to friends about an average $29 steak dinner? Probably not. There has to be some reason to...

The way you are approaching marketing is all wrong.

It is not to coerce an unwilling participant to part with money. It is not even to connect a willing audience with a product or service. The job of marketing is to connect people with things that will improve their life. If you cannot clearly describe how your product or service...

How to get more 5 star reviews; it is far simpler than you think.

There are some experiences around Australia, I am near embarrassed to admit I haven't left a 5-star review for. It's not that I gave them a lower review. I just didn't review them at all. When a fair value exchange probably shouldn't have ended with what we paid or didn't pay...

What Should You Share in Your Tourism Business Newsletter?

What do you include in your customer newsletter? Whatever you do, don't tell your audience what YOU want them to hear. Instead; focus on what they want. Not what you want. This is critical if you want to get them open, not unsubscribe, and show interest in your business. Whatever content you plan...

How to improve your email marketing for your tourism business; not what you expect

Speaking to a tour operator in Darwin today, she mentioned she had recently completed some short training on email marketing. She said she 'had a lot of work to do' based on the advice given; while also referencing something like adding tracking to links from emails. I hear this type of...

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