Thursday, March 4, 2021

CATEGORY

Marketing a Tourism Business

What this gorgeous little catering business did right, from day one.

I was lucky enough to meet a young entrepreneur, Taylah, about two and a half years ago at an industry function offered by Tourism...

Ideas that spread, spread by people sharing stories.

If you want a great business, you need to make it worthy of remark. If you want customers to remark to others about your business,...

How to get more 5 star reviews; it is far simpler than you think.

There are some experiences around Australia, I am near embarrassed to admit I haven't left a 5-star review for. It's not that I gave them...

A bigger logo, never sold anything; and other common design mistakes.

The most common design mistakes, are consistently driven by subjective biases that don't contribute to attracting and engaging the target audience. I need a bigger...

Why do some businesses stand out, in otherwise crowded tourism regions?

There is no shortage of provedores and makers of jams and spreads in regional Australia. Yet when you visit the Berenberg farm in Hahndorf, South...

What Should You Share in Your Tourism Business Newsletter?

What do you include in your customer newsletter? Whatever you do, don't tell your audience what YOU want them to hear. Instead; focus on what they...

How to improve your email marketing for your tourism business; not what you expect

Speaking to a tour operator in Darwin today, she mentioned she had recently completed some short training on email marketing. She said she 'had a...

Is it better to advertise on Facebook or Google ads for a tourism business?

The key is to understand the difference between the two.  Google search is a place people go to have direct questions answered. As such, they...

Why tourism businesses should ignore most of the marketing advice they get.

How many times have you sat in a training session watched a YouTube video or being lectured by somebody who has never operated their...

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