Thursday, March 4, 2021

CATEGORY

Industry Engagement

How to target tourists on Facebook; no experience required.

Technically, the answer is simple. When you're setting up the ad, and choosing your audience to target, you'll be able to choose the geographic area...

A few members taking massive action after a training session, is be better than inspiring many.

Increasing the capability of a handful of members by a significant measure will be more valuable long term than moving a greater number to...

Inside the DMO; training your team to assess your tourism operators.

The roles in your team are varied in both what their role entails, and which of the Destination Marketing Organsiation stakeholders individuals typically deal...

The one question tourism operators are asking themselves most often.

What should I do next? Whether is marketing, collaboration, finance, investment or building our a team. Help them answer this and you will be loved. The...

You should be onboarding members, like you would a new employee.

A membership is more valuable, when the member is engaged and understands how to get value out of it. To understand how to get value...

How to inspire emerging operators in the region to aspire for great, not good.  

I attended a Victorian Tourism Industry Council conference a couple of years ago. The schedule of presenters was almost full of the normal local councilors...

12 Industry Training Ideas, with Headlines you Can Steal, that Will Actually Attract Attendance.

How to Use Facebook Ads to Reach Visitors Nearby, Without Wasting a Dollar. How to Get Started on Google Ads, with Less than...

Are webinars worth the time and investment?

In mid-2018 my wife and I finally made a decision 6 years in the making; to prepare our lives to sell up and tour...

How to attract record attendees to training, even if you have tried everything and failed.

In 2019 I used the messaging framework I talk about in this post to develop the marketing messaging to help attract event attendees to...

Jump in the Delorean – First we need a Social Media Strategy before we start posting content.

Yesterday I posted a short tactical article with a suggestion on how to engage your members via your Facebook business page audience. Today I want...

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