Friday, February 26, 2021

CATEGORY

Increasing Industry Capability

What should you be teaching operators in 2021?

The same stuff you were teaching them in 2018. Unfortunately, most small businesses face the same brand, business and marketing struggles they did 3 years...

The one question tourism operators are asking themselves most often.

What should I do next? Whether is marketing, collaboration, finance, investment or building our a team. Help them answer this and you will be loved. The...

The one thing operators want from their consumer website listing.

I know how painful it can be to get operators to manage their own ATDW profiles and act like it matters. But RTOs need to...

Stop teaching ‘Get China ready’.

For the last 5 years I've been training tourism industry operators, and one thing hasn't changed; their ability, or lack thereof, to effectively market...

A far less used tool, more important than the Customer Journey, for tourism marketing.

You are no doubt familiar with the idea of mapping a Customer Journey. In tourism or a tourism business, it usually goes something like this; ...

3 Absurdly Easy Productivity Tools, That Solve Massive Problems, You Didn’t Even Realise Exist.

I've been telling everyone and anyone who will listen to me for about 3 years now, that Followupthen is an absolute must if you...

Here’s the perfect solution if you’ve ever found yourself without a quality image to share.

A big bank of images is crucial for your region, for both your DMO and tourism operators to showcase your collective stories. Operators are out...

Argueably the most important marketing tool, you are not currently teaching members.

We are often so romanced by Facebook Ads, websites, social media, and photography, that we forget to address this one critical marketing channel to...

3 big problems with your member training program, and how to fix it.

1. You are not experts (and never will be) and when you rely on them many come in looking to sell what they do...

How to come up with ideas to add value to memberships – the one question you should be asking.

You have been running in-person training for years. For the past 12 months, you have added webinars and online courses. Yet you continue to keep finding...

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