Friday, February 26, 2021

CATEGORY

Growing the Member Base

10 reasons why a tourism business owner will buy your membership

I was reading a copywriting book recently and came across this shortlist, that could provide massive insights and value for you when crafting messaging...

Review aquisition is not just for your members.

Review acquisition does two important things. It takes risk out of the buying decision for prospective customers. It helps the business or organisation being reviewed know...

Arming current members with language to attract new members.

I was at an tourism industry event in my home region. I was having a great conversation with someone I hadn't met before. This...

Your best source for new members; it’s closer than you think.

Your best source of new members, is current members. They are connected within the industry, and they already know, like and trust you. Furthermore; people want...

A simple copywriting tip to help you increase engagement, anywhere.

A heading has one job. To get attention.It doesn't matter where you are writing for this rule applies. If your heading doesn't get attention, the...

Four critical questions to address to convert more website browsers, into paid up members.

The majority of your publically available industry website content is not for existing members. It is for potential members yet to commit to you....

Imagine if your members had a membership card; crazy idea, or innovation?

Imagine if your members had a membership card (or app). And that card could be used to access special offers and discounts at other participating...

12 Industry Training Ideas, with Headlines you Can Steal, that Will Actually Attract Attendance.

How to Use Facebook Ads to Reach Visitors Nearby, Without Wasting a Dollar. How to Get Started on Google Ads, with Less than...

5 ideas worth stealing from other DMO industry websites

The language East Coast Tasmania use; 'Images', 'Logo Pack', 'Marketing Opportunities'. You don't need clever language to be clever. Clever is connecting your members...

How not to lose a website visitor in the first 5 seconds.

Depending on what statistic you see, you'll find that about 40-60% of all traffic to websites hits the homepage as a starting point (landing...

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