Insights to help tourism businesses become an absolute must-do in their region.

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Free Short Courses

Using Search and Social Advertising Together to Drive Traffic to your Website Right Now

Learn how to set up Google Ads and Facebook Ads in conjunction to target audiences in your nearest capital city (day-trippers and overnight stayers) and visitors currently in the destination. We use a real tourism operator’s ad account so you get to see exactly how to do it in the real world. This...

Getting your first ad running (with an introduction to Facebook Business Manager)

What you will learn How to strategically consider the key layers of Facebook ads. Campaigns > Audiences (Adsets) > Ads How to think about your Customer’s Journey, and how it maps directly to Facebook’s campaign objectives. How to set up individual ad creative. When to send people to your...

Build a Shop Website – Start Selling Online in Hours

In this course, you’ll build a website so you can start selling physical products, gift vouchers, or virtual products online. 23-course videos to follow step by step Go from nothing to purchasing a website, hosting and setting up the site within 2-3 hours An easy to follow, step by...

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