Thursday, March 4, 2021

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How to get more 5 star reviews; it is far simpler than you think.

There are some experiences around Australia, I am near embarrassed to admit I haven't left a 5-star review for. It's not that I gave them...

Why do some businesses stand out, in otherwise crowded tourism regions?

There is no shortage of provedores and makers of jams and spreads in regional Australia. Yet when you visit the Berenberg farm in Hahndorf, South...

What Should You Share in Your Tourism Business Newsletter?

What do you include in your customer newsletter? Whatever you do, don't tell your audience what YOU want them to hear. Instead; focus on what they...

How to improve your email marketing for your tourism business; not what you expect

Speaking to a tour operator in Darwin today, she mentioned she had recently completed some short training on email marketing. She said she 'had a...

Is it better to advertise on Facebook or Google ads for a tourism business?

The key is to understand the difference between the two.  Google search is a place people go to have direct questions answered. As such, they...

How to target tourists on Facebook; no experience required.

Technically, the answer is simple. When you're setting up the ad, and choosing your audience to target, you'll be able to choose the geographic area...

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