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Different is better than better.

One could create a better pub than most. It would have a nicer chairs, more modern design, a marble bar and all the trappings...

What is a tourism brand strategy?

Yesterday we introduce the idea of a brand strategy and suggested that if you don’t have a brand strategy for your tourism business, you...

Everything you are doing in marketing is wrong.

At this point, I suspect you are either thinking 'this person is a fool' or, 'here is another clickbait heading'.It is nothing of the...

Here are 9 musts for creating a stunning visual identity.

Watching a brand strategy and design video last night, I was astonished by the number of logo concepts the agency mocked up before deciding...

How to get more 5 star reviews; it is far simpler than you think.

There are some experiences around Australia, I am near embarrassed to admit I haven't left a 5-star review for.It's not that I gave them...

Why do some businesses stand out, in otherwise crowded tourism regions?

There is no shortage of provedores and makers of jams and spreads in regional Australia.Yet when you visit the Berenberg (meaning, 'Berry Hill' farm...

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