Insights to help tourism businesses become an absolute must-do in their region.

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Facebook for Tourism

The Facebook Pixel. What is it? And why do you need it if you are advertising on Facebook?

People visit your website. The majority or which get some information and leave. They don’t complete your registration form, subscribe to your newsletter (or club) or make a purchase. If you are doing really well, around 5% will. That see the other 95% leaving without you having permission to continue to talk...

Waste less money trying to find the right social media marketer to help you with your Tourism Business Facebook Ads. 

Finding a social media marketer that fits your business isn’t easy. You have to find someone at the right level for your business. If you’re a micro-business, you probably can’t afford agency rates. Both the hourly rate itself, and the cost of the extra service you are going to get from...

A Facebook Ads trick that most people don’t know, guaranteed to give you a massive edge.

This will blow your mind when you learn it. You’ll wonder why no one has told you before and you’ll start thinking about all the possibilities of what you can do with the new information you’ll discover. Here goes. On any Facebook business page there is a link to visit ‘page...

Breaking down what makes a good Facebook Ad for a tourism business (with examples).

If you either currently advertise on social media, or know you should be, but you don't know how to approach creating the ads this the inspiration you need right now. We've broken down a few of the key components of a Facebook Ad to show you how you can (probably...

How much should I spend on Facebook Ads and Google Ads?… And other common Tourism Digital Marketing questions answered.

You’ve been thinking for a while now that you should be doing more to advertise your tourism business and bring in more opportunities. But the thought of tipping money into digital marketing channels like Facebook, Google, LinkedIn, Instagram or anywhere else frankly worries you. Thoughts go through your mind. Technically how...

Social media is not free.

Not even if you are only using it organically. Not even if you are repurposing user-generated content. It comes at a high price - your time. You could be doing anything with your time. If you choose to spend it posting on social media, you damn sure better make it a worthwhile investment. Get...

Why are you on [insert social media platform]?

If I had a dollar for every time I’ve asked a business why they post on social and get a blank stare back or wishy-washy answer, well… I’d probably have a bit over 100 dollars. Start a business. Get a logo. Get a Facebook page. The rest is optional. Or at least it...

Stop wasting time and money on Facebook; unless you do this.

It made news worldwide this week when Facebook took all Australian news pages offline, with the proverbial push of a single button. But they’re big news sites; it would never happen to a small business, right? Wrong. Did a little deeper, and you’ll find that plenty of small businesses and travel bloggers...

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