Interviews and insights to help tourism businesses become remarkable.

CATEGORY

Branding

Pricing is positioning.

Picture yourself standing in front of a garage. There are two roller doors.Absolutely nothing sets the roller doors apart. They are precisely the same.Except,...

More consumer choice means quality matters more, and brand matters more. 

More consumer choice means quality matters more, and brand matters more – Bob Iger Disney CEO.  Generally, it’s unhelpful to point out the apparent impact...

This is why your gut is telling you your marketing isn’t quite right.

It feels familiar, do-able to set up an ad for your business or work with a designer to create a brochure.You’ve touched and felt...

When you find yourself questioning your pricing, ask this instead…

How many times have you had the thought, are we too expensive? Or something similar. If you’re finding yourself wondering if bringing your prices down...

Delighting your customers is buried in the details.

Design a product or experience that delights your customer.It is the cheapest, most scalable path to business success.Focus on the details. They are crucial...

The only way to become the brand you aspire to be.

This article is the last in a short series about creating a Brand Strategy for your tourism business. If you are new, start here.You...

Everything you are doing in marketing is wrong.

At this point, I suspect you are either thinking 'this person is a fool' or, 'here is another clickbait heading'.It is nothing of the...

A stunning revelation: the brand you created is not yours (and this is not clickbait).

Your brand belongs in the heart and mind of every individual that interacts with it.The idea that you don’t control your brand is a...

Here are 9 musts for creating a stunning visual identity.

Watching a brand strategy and design video last night, I was astonished by the number of logo concepts the agency mocked up before deciding...

What if I set you a challenge. Not spend a dollar on marketing or advertising for two years.

Create something.Advertise it.Expect it to work.That's the formula. Right?What if I set you a challenge. Not spend a dollar on marketing or advertising for two...

What are your customers actually buying?

Because....If you're a winery, they're not buying wine.If you're five star accommodation, they're not buying a room.If your a provedore, they're not buying boutique...

Are you going to be a ‘Mom-and-Pop’ business, or do you aspire for a great business? Decide now, because you can’t be both.

You know them, the Mom-and-Pop businesses. They're often a joy to interact with because they're quirky, quaint or interesting.However, they are also often...

Why some tourism brands thrive, and what you can learn for yours.

Business is complicated enough.It's natural to have self doubt, and to be constantly searching for answers to questions you're asking yourself.Working with hundreds of...

A bigger logo, never sold anything; and other common design mistakes.

The most common design mistakes, are consistently driven by subjective biases that don't contribute to attracting and engaging the target audience.I need a bigger...

Latest news