Thursday, March 4, 2021

CATEGORY

Branding

Everything is easier when you get clear about your ideal customer.

"The most important lesson I can share about brand marketing is this: you definitely, certainly, and surely don’t have enough time and money to...

What if I set you a challenge. Not spend a dollar on marketing or advertising for two years.

Create something. Advertise it. Expect it to work. That's the formula. Right? What if I set you a challenge. Not spend a dollar on marketing or advertising for two...

What are your customers actually buying?

Because.... If you're a winery, they're not buying wine. If you're five star accommodation, they're not buying a room. If your a provedore, they're not buying boutique...

The way you are approaching marketing is all wrong.

It is not to coerce an unwilling participant to part with money. It is not even to connect a willing audience with a product...

Why some tourism brands thrive, and what you can learn for yours.

Business is complicated enough. It's natural to have self doubt, and to be constantly searching for answers to questions you're asking yourself. Working with hundreds of...

A bigger logo, never sold anything; and other common design mistakes.

The most common design mistakes, are consistently driven by subjective biases that don't contribute to attracting and engaging the target audience. I need a bigger...

Why do some businesses stand out, in otherwise crowded tourism regions?

There is no shortage of provedores and makers of jams and spreads in regional Australia. Yet when you visit the Berenberg farm in Hahndorf, South...

Why tourism businesses should ignore most of the marketing advice they get.

How many times have you sat in a training session watched a YouTube video or being lectured by somebody who has never operated their...

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