Insights to help tourism businesses become an absolute must-do in their region.

CATEGORY

Articles For Destination Marketing Organisations

How to inspire emerging operators in the region to aspire for great, not good.  

I attended a Victorian Tourism Industry Council conference a couple of years ago. The schedule of presenters was almost full of the normal local councilors (that if we actually wanted to know what they were up to or had achieved we would be reading their press releases or latest tweets),...

Review aquisition is not just for your members.

Review acquisition does two important things. It takes risk out of the buying decision for prospective customers. It helps the business or organisation being reviewed know how they're going and what they need to improve. It is therefore vital for most businesses or organisations to have a plan to acquire reviews and...

Arming current members with language to attract new members.

I was at an tourism industry event in my home region. I was having a great conversation with someone I hadn't met before. This wasn't at all unusual. The DMO has a pretty big member base, and you do tend to see new faces around. Shortly after starting her small...

Your best source for new members; it’s closer than you think.

Your best source of new members, is current members. They are connected within the industry, and they already know, like and trust you. Furthermore; people want to buy, but they don't want to be sold to. So what your members say about you, to a prospective business owner/manager, will always be more...

A simple copywriting tip to help you increase engagement, anywhere.

A heading has one job. To get attention.It doesn't matter where you are writing for this rule applies. If your heading doesn't get attention, the audience doesn't read further. If they don't read further, you have likely achieved nothing so why bother starting at all in the first place? That's why...

Thank your existing members like you fuss over new ones, even if you don’t have the time to.

In my 20s I lead a local art and craft wholesalers through a significant growth period in the business. If you've ever experienced that in a small to medium-sized business, you'll know just how challenging it can be, but also how much personal growth many of the employees (including...

Four critical questions to address to convert more website browsers, into paid up members.

The majority of your publically available industry website content is not for existing members. It is for potential members yet to commit to you. Address these four questions to significantly increase your conversion on your website. Would a first-time visitor know they are in the right place? Are you getting to...

Imagine if your members had a membership card; crazy idea, or innovation?

Imagine if your members had a membership card (or app). And that card could be used to access special offers and discounts at other participating member businesses. So they; improve awareness of their business among members connect and collaborate with one another feel part of the tourism team have a constant...

3 Absurdly Easy Productivity Tools, That Solve Massive Problems, You Didn’t Even Realise Exist.

I've been telling everyone and anyone who will listen to me for about 3 years now, that Followupthen is an absolute must if you want to be the most productive version of yourself. I've been a massive fan-boy for years for various reasons. For starters, it is the easiest tool...

12 Industry Training Ideas, with Headlines you Can Steal, that Will Actually Attract Attendance.

How to Use Facebook Ads to Reach Visitors Nearby, Without Wasting a Dollar. How to Get Started on Google Ads, with Less than $7 a Day, and No Idea What You Are Doing. How to Target Your Newsletter, To Different Readers, To Get More Paying Customers. Increase your...

Are webinars worth the time and investment?

In mid-2018 my wife and I finally made a decision 6 years in the making; to prepare our lives to sell up and tour Australia with our two girls in a caravan. When Covid hit in early 2020 it really threw a spanner in the works. 4 weeks after picking...

URGENT: We reveal grants, available right now.

This blog heading just got your attention, right? Now imagine the open rate if you used it in your next newsletter as the subject line. I dare you to try it (just once...). Your mission is to do a bit of research and (just once) include grants in your newsletter to...

5 ideas worth stealing from other DMO industry websites

The language East Coast Tasmania use; 'Images', 'Logo Pack', 'Marketing Opportunities'. You don't need clever language to be clever. Clever is connecting your members with what they need, adding value to their business, and guess what - retaining them next year! Visit https://eastcoasttourism.com.au/ Yorkshire knows who their homepage is for, and...

WARNING: Innovate or die.

If I said to you; the status quo is far riskier, than innovating, I think you would likely agree with me. We don't have to dig too deep to remember brands like Blockbuster who failed to innovate and died. Why then, do we see that for the large majority of...

Latest news