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Articles For Destination Marketing Organisations

A simple sales tool; easily overlooked just as it was at this destination.

I remember reading a marketing book a long time ago. I can't recall the name of it.It told a story of a small independent...

The importance of designing and communicating a destination’s narrative.

We’ve been on the road now for nearly a full year travelling around Australia in our caravan with our two girls.Today, we pulled into...

How to target tourists on Facebook; no experience required.

Technically, the answer is simple.When you're setting up the ad, and choosing your audience to target, you'll be able to choose the geographic area...

Simplify how you communicate your Destination Brand; or your operators won’t care.

If you want to create an excellent visitor experience, you need to achieve two things.You need to create an excellent experience at the coalface...

10 reasons why a tourism business owner will buy your membership

I was reading a copywriting book recently and came across this shortlist, that could provide massive insights and value for you when crafting messaging...

A few members taking massive action after a training session, is be better than inspiring many.

Increasing the capability of a handful of members by a significant measure will be more valuable long term than moving a greater number to...

What should you be teaching operators in 2021?

The same stuff you were teaching them in 2018.Unfortunately, most small businesses face the same brand, business and marketing struggles they did 3 years...

Inside the DMO; training your team to assess your tourism operators.

The roles in your team are varied in both what their role entails, and which of the Destination Marketing Organsiation stakeholders individuals typically deal...

The one question tourism operators are asking themselves most often.

What should I do next?Whether is marketing, collaboration, finance, investment or building our a team. Help them answer this and you will be loved.The...

You should be onboarding members, like you would a new employee.

A membership is more valuable, when the member is engaged and understands how to get value out of it.To understand how to get value...

The one thing operators want from their consumer website listing.

I know how painful it can be to get operators to manage their own ATDW profiles and act like it matters.But RTOs need to...

Stop teaching ‘Get China ready’.

For the last 5 years I've been training tourism industry operators, and one thing hasn't changed; their ability, or lack thereof, to effectively market...

A far less used tool, more important than the Customer Journey, for tourism marketing.

You are no doubt familiar with the idea of mapping a Customer Journey.In tourism or a tourism business, it usually goes something like this;...

Invite members to meetings.

In my experience, particularly higher tier members/partners, are in many conversations among an RTO/DMO office than they would expect.Reveal some of this value.Even virtually...

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