Interviews and insights to help tourism businesses become remarkable.

CATEGORY

Advertising

Advertise to people in this order.

First, your existing customers. You’ve heard it before, selling to an existing customer is cheaper and easier than acquiring a new one. Even utilising...

Choosing the best audience (target customer) for your tourism business

Selecting the best audience (target customer) for your tourism business doesn’t require you to try to be everything to everyone.It is all about choosing...

If I was marketing your tourism business and I had $10 a day, here is where I’d spend it, and exactly why.  

Depending on your business and your industry, I’d do some small mix of this.I’d spend $5 on Google ads and I’d spend $5 on...

How to cut through the 4000 other ads your customer will see today

It is estimated we see 4000-10,000 ads per day (Forbes).Which begs the question - how do you get your ad noticed?One of three ways....

To learn, copy; how to advertise your tourism business.

A couple of weeks ago, my Dad asked me via Messenger for some tips on reaching seniors groups via Google Search Ads. Dad runs a...

Innovation is greater than advertising

If you want to grow your business, if you’re going to stand out, identify a small group of people that will care a lot...

How do you test marketing copy for your tourism business?

In the ‘old days’ if you wanted to test a variation of a headline, body copy or image, you’d have to run a newspaper,...

Advertising used to be amazing – why you find it hard to find a great marketer for your tourism business.

Remember in the 70 and 80s when even ads on television were entertaining?Companies committed to ad campaigns. They invested in getting the messaging, the...

Dumb it down. You are too clever at what you do.

Have you ever been to a networking function, chamber of commerce event, or tourism industry event and found yourself get on a complete roll...

Are you completely bored of your own ads? Good. Your audience is probably just starting to pay attention.

I hate to bring politics in here, but there is a lesson you can learn for your business from Donald Trump’s first campaign.He repeated...

4 reasons why you actually want your logo to be teeny-tiny on your website.

The truth is, your customers or prospects don’t care as you do.You already interact with many websites yourself. I’m guessing the size of...

How to advertise your tourism business, without wasting your money.

Every day you see ads from big brands like Coca-Cola and Apple.There is no call to action. There is no list building.It merely promotes...

Latest news