Friday, February 26, 2021
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Tim

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Simplify how you communicate your Destination Brand; or your operators won’t care.

If you want to create an excellent visitor experience, you need to achieve two things. You need to create an excellent experience at the coalface...

10 reasons why a tourism business owner will buy your membership

I was reading a copywriting book recently and came across this shortlist, that could provide massive insights and value for you when crafting messaging...

A tiny copywriting top, to write better copy, in less than half the time.

Write like you are speaking to the person you are writing for. Take the marketing lingo out of your mouth. Forget about everything you have...

A few members taking massive action after a training session, is be better than inspiring many.

Increasing the capability of a handful of members by a significant measure will be more valuable long term than moving a greater number to...

What should you be teaching operators in 2021?

The same stuff you were teaching them in 2018. Unfortunately, most small businesses face the same brand, business and marketing struggles they did 3 years...

Inside the DMO; training your team to assess your tourism operators.

The roles in your team are varied in both what their role entails, and which of the Destination Marketing Organsiation stakeholders individuals typically deal...

The one question tourism operators are asking themselves most often.

What should I do next? Whether is marketing, collaboration, finance, investment or building our a team. Help them answer this and you will be loved. The...

You should be onboarding members, like you would a new employee.

A membership is more valuable, when the member is engaged and understands how to get value out of it. To understand how to get value...

The one thing operators want from their consumer website listing.

I know how painful it can be to get operators to manage their own ATDW profiles and act like it matters. But RTOs need to...

Stop teaching ‘Get China ready’.

For the last 5 years I've been training tourism industry operators, and one thing hasn't changed; their ability, or lack thereof, to effectively market...

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