Thursday, March 4, 2021
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Tim

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What this gorgeous little catering business did right, from day one.

I was lucky enough to meet a young entrepreneur, Taylah, about two and a half years ago at an industry function offered by Tourism...

Ideas that spread, spread by people sharing stories.

If you want a great business, you need to make it worthy of remark. If you want customers to remark to others about your business,...

Everything is easier when you get clear about your ideal customer.

"The most important lesson I can share about brand marketing is this: you definitely, certainly, and surely don’t have enough time and money to...

What if I set you a challenge. Not spend a dollar on marketing or advertising for two years.

Create something. Advertise it. Expect it to work. That's the formula. Right? What if I set you a challenge. Not spend a dollar on marketing or advertising for two...

Stop wasting time and money on Facebook; unless you do this.

It made news worldwide this week when Facebook took all Australian news pages offline, with the proverbial push of a single button. But they’re big...

What are your customers actually buying?

Because.... If you're a winery, they're not buying wine. If you're five star accommodation, they're not buying a room. If your a provedore, they're not buying boutique...

The way you are approaching marketing is all wrong.

It is not to coerce an unwilling participant to part with money. It is not even to connect a willing audience with a product...

Are you going to be a ‘Mom-and-Pop’ business, or do you aspire for a great business? Decide now, because you can’t be both.

You know them, the Mom-and-Pop businesses. They're often a joy to interact with because they're quirky, quaint or interesting. However, they are also often...

What do you write in a tourist brochure; hint, less in more.

You have decided to create a brochure for visitor information centres, agents or to provide industry partners and collaborators to get the word out...

Do you know an extraordinary tourism business?

We're working on a podcast to share inspiring stories of tourism operators crushing it. Stories to inspire emerging tourism businesses. If you can connect us with...

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