As in, worthy of remark. Thy hallowed five-star Review is so important today, more so than ever.
Why? Because what people say about our brand is far more important than what we say about it.
So why are so many businesses and products ordinary?
A customer experience of a 5,6,7,8 out of ten, is ordinary. A 9 or 10 out of ten, leads to advocacy, and dare I say it depends on your business, a network effect, or virality.
Less than five probably sees you lag behind or spend a load of money trying to market a shit product or service that’s never going to work.
Design a 9 or 10 and your customers become your marketing department. Advertising is cheaper and easier if required at all. Profitability is better. So go make yours a 9 or 10. And if you can’t, rethink what you’re doing entirely because today more so than ever, remarkable products win.