I was reading a copywriting book recently and came across this shortlist, that could provide massive insights and value for you when crafting messaging and your approach to retain existing members, and sell new ones.
Your potential members fall into one of these categories. Identify which matters to each individual and your language to lead to a sale.
- Save money
- Make money
- Save time
- Avoid effort
- Escape mental or physical pain
- Achieve greater cleanliness of hygiene to attain better health
- Gain praise
- Feel more loved
- Increase their popularity or status
(from “Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!” by Jim Edwards)