Insights to help tourism businesses become an absolute must-do in their region.

How do you get your customers to pay attention?

You've asked yourself this many times. At the very least, if you are a tourism business owner, manager or marketer, you've asked a variation of this question. Have you ever...

Maybe the most underrated tourism marketing tool.

You judge books by their cover. You pick cereal based on the box. Wait for it… sometimes you will choose a more expensive box of tissues because of the design...

What should you be teaching operators in 2021?

The same stuff you were teaching them in 2018. Unfortunately, most small businesses face the same brand, business and marketing struggles they did 3 years ago. The things that have changed...

How do you test marketing copy for your tourism business?

In the ‘old days’ if you wanted to test a variation of a headline, body copy or image, you’d have to run a newspaper, magazine ad, or some direct...

One Popular Belief About Tourism Businesses Crushed In Just a Few Paragraphs

One could create a better pub than most. It would have a nicer chairs, more modern design, a marble bar and all the trappings...

Do these 7 things and you have a Customer Service Strategy for your tourism business.

Train your team. Don’t leave customer service to chance. A mission and values statement on the wall does nothing to compensate for lack of...

One Simple Tip to Change How You View Everything About Your Customer

It is your role to know your customer. Not your customer’s role in knowing you. The more work you make the customer do, the less...

Life changing marketing.

Marketing is not a battle, and it’s not a war or even a contest. - Seth Godin. Your competition is not the lady down the...

The dilemma of too many options – how to quickly confuse your customers.

Imagine you’ve just jumped out of the car, and you’re walking into the grocery store to grab some steak for dinner. You walk into the...

A Story of Astonishingly Good Customer Experience You Will Think Is an Impossible Standard

Picture this. You’ve headed off for a weekend away with the family. You have your camper in tow and are looking forward to some...

Brand Stategy

Finding the one word that best defines your brand.

So you've just run a workshop with your team. You have documented the answers to the questions and are now staring at them on...

Everything is easier when you get clear about your ideal customer.

"The most important lesson I can share about brand marketing is this: you definitely, certainly, and surely don’t have enough time and money to...

How to run a tourism business brand strategy workshop, including the questions you should ask.

This article is from a short series designed to help you create a brand strategy that will improve every aspect of your tourism business. If...

What is a tourism brand strategy?

Yesterday we introduce the idea of a brand strategy and suggested that if you don’t have a brand strategy for your tourism business, you...

Writing a tourism business brand strategy. With examples.

This article is the last in a short series about creating a Brand Strategy for your tourism business. The previous article is here. If...

The riskiest tourism business strategy; you are probably doing it too.

Today, safe is incredibly risky. You think that niching down, appealing to a smaller group of prospective customers is a risk. You think that having a...

Stop competing and set your business apart. What your brand strategy means.

This article is from a short series designed to help you create a brand strategy that will improve every aspect of your tourism business....

The steps to write a brand strategy.

1. Know your mid and long-term objectives and why you are in business in the first place. Why does the business exist in the first...

One Critical Step To Help Your Brand Strategy Stick, And Become A Remarkable Tourism Business.

If I gave you a Ferrari and said to you, take good care of it, as one day not far in the future, it...

Customer Experience

Branding
Latest

More consumer choice means quality matters more, and brand matters more. 

More consumer choice means quality matters more, and brand matters more – Bob Iger Disney CEO.  Generally, it’s unhelpful to point out the apparent impact...

What if I set you a challenge. Not spend a dollar on marketing or advertising for two years.

Create something. Advertise it. Expect it to work. That's the formula. Right? What if I set you a challenge. Not spend a dollar on marketing or advertising for two...

Delighting your customers is buried in the details.

Design a product or experience that delights your customer. It is the cheapest, most scalable path to business success. Focus on the details. They are crucial...

What does your Tourism Brand say about your customer?

For the most part, when your customer buys what you do, in their mind, it moves them towards the aspirational view they have of...

Marketing & Marketing Strategy