Interviews and insights to help tourism businesses become remarkable.

A Tremendously Simple Way To Get More Customers Only Shrewed Tourism Businesses Know About

We’ve arrived in the middle of Australia. At one of the greatest cultural icons in the world, Uluru (formerly Ayres Rock).Twenty fours hours in, and we haven’t seen a...

One Popular Belief About Tourism Businesses Crushed In Just a Few Paragraphs

One could create a better pub than most. It would have a nicer chairs, more modern design, a marble bar and all the trappings you'd expect at the Ritz. Put...

One Simple Tip to Change How You View Everything About Your Customer

It is your role to know your customer. Not your customer’s role in knowing you.The more work you make the customer do, the less likely they are to buy...

A Story of Astonishingly Good Customer Experience You Will Think Is an Impossible Standard

Picture this. You’ve headed off for a weekend away with the family. You have your camper in tow and are looking forward to some downtime by the pool. The...

Your brand is only as strong as its weakest customer touchpoint.

Picture this. You have a tremendous face-to-face interaction with a potential customer. Sold – you think!So despite knowing your website is out-of-date, you send...

Why you should respond to every customer review.

Think of reviews like a handshake. If someone walked up to you at a function and extended their arm gesturing to shake your hand,...

A Story of Astonishingly Good Customer Experience You Will Think Is an Impossible Standard

Picture this. You’ve headed off for a weekend away with the family. You have your camper in tow and are looking forward to some...

Do these 7 things and you have a Customer Service Strategy for your tourism business.

Train your team. Don’t leave customer service to chance. A mission and values statement on the wall does nothing to compensate for lack of...

The dilemma of too many options – how to quickly confuse your customers.

Imagine you’ve just jumped out of the car, and you’re walking into the grocery store to grab some steak for dinner.You walk into the...

Life changing marketing.

Marketing is not a battle, and it’s not a war or even a contest. - Seth Godin.Your competition is not the lady down the...

Brand Stategy

The steps to write a brand strategy.

1. Know your mid and long-term objectives and why you are in business in the first place.Why does the business exist in the first...

Finding the one word that best defines your brand.

So you've just run a workshop with your team. You have documented the answers to the questions and are now staring at them on...

What is a tourism brand strategy?

Yesterday we introduce the idea of a brand strategy and suggested that if you don’t have a brand strategy for your tourism business, you...

Everything is easier when you get clear about your ideal customer.

"The most important lesson I can share about brand marketing is this: you definitely, certainly, and surely don’t have enough time and money to...

Writing a tourism business brand strategy. With examples.

This article is the last in a short series about creating a Brand Strategy for your tourism business. The previous article is here. If...

The riskiest tourism business strategy; you are probably doing it too.

Today, safe is incredibly risky. You think that niching down, appealing to a smaller group of prospective customers is a risk. You think that having a...

How to run a tourism business brand strategy workshop, including the questions you should ask.

This article is from a short series designed to help you create a brand strategy that will improve every aspect of your tourism business. If...

One Critical Step To Help Your Brand Strategy Stick, And Become A Remarkable Tourism Business.

If I gave you a Ferrari and said to you, take good care of it, as one day not far in the future, it...

Stop competing and set your business apart. What your brand strategy means.

This article is from a short series designed to help you create a brand strategy that will improve every aspect of your tourism business....

Customer Experience

Branding
Latest

Are you going to be a ‘Mom-and-Pop’ business, or do you aspire for a great business? Decide now, because you can’t be both.

You know them, the Mom-and-Pop businesses. They're often a joy to interact with because they're quirky, quaint or interesting.However, they are also often...

What does your Tourism Brand say about your customer?

For the most part, when your customer buys what you do, in their mind, it moves them towards the aspirational view they have of...

A bigger logo, never sold anything; and other common design mistakes.

The most common design mistakes, are consistently driven by subjective biases that don't contribute to attracting and engaging the target audience.I need a bigger...

Pricing is positioning.

Picture yourself standing in front of a garage. There are two roller doors.Absolutely nothing sets the roller doors apart. They are precisely the same.Except,...

Marketing & Marketing Strategy