You've asked yourself this many times. At the very least, if you are a tourism business owner, manager or marketer, you've asked a variation of this question.
Have you ever...
You judge books by their cover. You pick cereal based on the box.
Wait for it… sometimes you will choose a more expensive box of tissues because of the design...
The same stuff you were teaching them in 2018.
Unfortunately, most small businesses face the same brand, business and marketing struggles they did 3 years ago.
The things that have changed...
In the ‘old days’ if you wanted to test a variation of a headline, body copy or image, you’d have to run a newspaper, magazine ad, or some direct...
Today, safe is incredibly risky.
You think that niching down, appealing to a smaller group of prospective customers is a risk.
You think that having a...
More consumer choice means quality matters more, and brand matters more – Bob Iger Disney CEO.Â
Generally, it’s unhelpful to point out the apparent impact...
Create something.
Advertise it.
Expect it to work.
That's the formula. Right?
What if I set you a challenge. Not spend a dollar on marketing or advertising for two...
Design a product or experience that delights your customer.
It is the cheapest, most scalable path to business success.
Focus on the details. They are crucial...
