Have you ever had a guest presenter speaking to your industry operators, who have just really missed the mark? Perhaps they made it all about themselves and forgot that...
I remember reading a marketing book a long time ago. I can't recall the name of it.
It told a story of a small independent supermarket engaging a marketer to...
Watching a brand strategy and design video last night, I was astonished by the number of logo concepts the agency mocked up before deciding what to present to the...
About a year ago I was having a conversation with my Dad, the owner operator of a winery tours business in the Geelong region.
We got talking about how bookings...
Picture this. You have a tremendous face-to-face interaction with a potential customer. Sold – you think!
So despite knowing your website is out-of-date, you send...
Improve your product.
That's all, folks.
Here's How:
Delighting your customers is buried in the details.
If you don’t design a remarkable experience, your competitor will.
What are your...
Today, safe is incredibly risky.
You think that niching down, appealing to a smaller group of prospective customers is a risk.
You think that having a...
Picture yourself standing in front of a garage. There are two roller doors.
Absolutely nothing sets the roller doors apart. They are precisely the same.
Except,...
Because....
If you're a winery, they're not buying wine.
If you're five star accommodation, they're not buying a room.
If your a provedore, they're not buying boutique...
