Interviews and insights to help tourism businesses become remarkable.

5 Key Questions to Improve your Tourism Business’ Customer Experience and Close More Sales

Marketing psychologist Kit Yarrow notes that customers want five things from a purchasing decision1:to feel more in control to reduce the fear of making a mistake to simplify...

One Critical Step To Help Your Brand Strategy Stick, And Become A Remarkable Tourism Business.

If I gave you a Ferrari and said to you, take good care of it, as one day not far in the future, it will almost certainly be a...

Do these 7 things and you have a Customer Service Strategy for your tourism business.

Train your team. Don’t leave customer service to chance. A mission and values statement on the wall does nothing to compensate for lack of...

Expert in the field: We review this Animal Park and show how they could improve their positioning and attract more people.

By the time you have taken your second step into the aviary, hundreds of birds fly towards you. Place your arms out in front...

Why there is no other place like Disneyland, and what you can learn from it.

Disneyland is a theme park. Essentially a collection of rides and experiences to thrill and excite you for the day. There are many theme...

Want to build a better tourism brand? Know your role.

It is your role to know your customer. Not your customer’s role in knowing you.The more work you make the customer do, the less...

Life changing marketing.

Marketing is not a battle, and it’s not a war or even a contest. - Seth Godin.Your competition is not the lady down the...

Brand Stategy

The steps to write a brand strategy.

1. Know your mid and long-term objectives and why you are in business in the first place.Why does the business exist in the first...

Writing a tourism business brand strategy. With examples.

This article is the last in a short series about creating a Brand Strategy for your tourism business. The previous article is here. If...

How to run a tourism business brand strategy workshop, including the questions you should ask.

This article is from a short series designed to help you create a brand strategy that will improve every aspect of your tourism business. If...

Everything is easier when you get clear about your ideal customer.

"The most important lesson I can share about brand marketing is this: you definitely, certainly, and surely don’t have enough time and money to...

The riskiest tourism business strategy; you are probably doing it too.

Today, safe is incredibly risky. You think that niching down, appealing to a smaller group of prospective customers is a risk. You think that having a...

One Critical Step To Help Your Brand Strategy Stick, And Become A Remarkable Tourism Business.

If I gave you a Ferrari and said to you, take good care of it, as one day not far in the future, it...

What is a tourism brand strategy?

Yesterday we introduce the idea of a brand strategy and suggested that if you don’t have a brand strategy for your tourism business, you...

Stop competing and set your business apart. What your brand strategy means.

This article is from a short series designed to help you create a brand strategy that will improve every aspect of your tourism business....


Customer Experience

Branding
Latest

A stunning revelation: the brand you created is not yours (and this is not clickbait).

Your brand belongs in the heart and mind of every individual that interacts with it.The idea that you don’t control your brand is a...

Are you going to be a ‘Mom-and-Pop’ business, or do you aspire for a great business? Decide now, because you can’t be both.

You know them, the Mom-and-Pop businesses. They're often a joy to interact with because they're quirky, quaint or interesting.However, they are also often...

The only way to become the brand you aspire to be.

This article is the last in a short series about creating a Brand Strategy for your tourism business. If you are new, start here.You...

Marketing & Marketing Strategy