Insights to help tourism businesses become an absolute must-do in their region.

Steal this EMAIL TEMPLATE to drastically improve the value your members get from in-person presenters.

Have you ever had a guest presenter speaking to your industry operators, who have just really missed the mark? Perhaps they made it all about themselves and forgot that...

A simple sales tool; easily overlooked just as it was at this destination.

I remember reading a marketing book a long time ago. I can't recall the name of it. It told a story of a small independent supermarket engaging a marketer to...

Here are 9 musts for creating a stunning visual identity.

Watching a brand strategy and design video last night, I was astonished by the number of logo concepts the agency mocked up before deciding what to present to the...

The one thing that convinced this emerging tour company to install a booking system; finally.

About a year ago I was having a conversation with my Dad, the owner operator of a winery tours business in the Geelong region. We got talking about how bookings...

5 Key Questions to Improve your Tourism Business’ Customer Experience and Close More Sales

Marketing psychologist Kit Yarrow notes that customers want five things from a purchasing decision1: to feel more in control to reduce the fear of...

Your brand is only as strong as its weakest customer touchpoint.

Picture this. You have a tremendous face-to-face interaction with a potential customer. Sold – you think! So despite knowing your website is out-of-date, you send...

Why you should respond to every customer review.

Think of reviews like a handshake. If someone walked up to you at a function and extended their arm gesturing to shake your hand,...

The best way to improve sales, guaranteed.

Improve your product. That's all, folks. Here's How: Delighting your customers is buried in the details. If you don’t design a remarkable experience, your competitor will. What are your...

Life changing marketing.

Marketing is not a battle, and it’s not a war or even a contest. - Seth Godin. Your competition is not the lady down the...

One Popular Belief About Tourism Businesses Crushed In Just a Few Paragraphs

One could create a better pub than most. It would have a nicer chairs, more modern design, a marble bar and all the trappings...

Brand Stategy

The steps to write a brand strategy.

1. Know your mid and long-term objectives and why you are in business in the first place. Why does the business exist in the first...

What is a tourism brand strategy?

Yesterday we introduce the idea of a brand strategy and suggested that if you don’t have a brand strategy for your tourism business, you...

Everything is easier when you get clear about your ideal customer.

"The most important lesson I can share about brand marketing is this: you definitely, certainly, and surely don’t have enough time and money to...

Stop competing and set your business apart. What your brand strategy means.

This article is from a short series designed to help you create a brand strategy that will improve every aspect of your tourism business....

How to run a tourism business brand strategy workshop, including the questions you should ask.

This article is from a short series designed to help you create a brand strategy that will improve every aspect of your tourism business. If...

The riskiest tourism business strategy; you are probably doing it too.

Today, safe is incredibly risky. You think that niching down, appealing to a smaller group of prospective customers is a risk. You think that having a...

Finding the one word that best defines your brand.

So you've just run a workshop with your team. You have documented the answers to the questions and are now staring at them on...

One Critical Step To Help Your Brand Strategy Stick, And Become A Remarkable Tourism Business.

If I gave you a Ferrari and said to you, take good care of it, as one day not far in the future, it...

Writing a tourism business brand strategy. With examples.

This article is the last in a short series about creating a Brand Strategy for your tourism business. The previous article is here. If...

Customer Experience

Branding
Latest

Everything you are doing in marketing is wrong.

At this point, I suspect you are either thinking 'this person is a fool' or, 'here is another clickbait heading'. It is nothing of the...

Pricing is positioning.

Picture yourself standing in front of a garage. There are two roller doors. Absolutely nothing sets the roller doors apart. They are precisely the same. Except,...

A stunning revelation: the brand you created is not yours (and this is not clickbait).

Your brand belongs in the heart and mind of every individual that interacts with it. The idea that you don’t control your brand is a...

What are your customers actually buying?

Because.... If you're a winery, they're not buying wine. If you're five star accommodation, they're not buying a room. If your a provedore, they're not buying boutique...

Marketing & Marketing Strategy