Thursday, March 4, 2021
I was lucky enough to meet a young entrepreneur, Taylah, about two and a half years ago at an industry function offered by Tourism Geelong, in Victoria, Australia. At the...

How to get more 5 star reviews; it is far simpler than you think.

There are some experiences around Australia, I am near embarrassed to admit I haven't left a 5-star review for. It's not that I gave them...

Why do some businesses stand out, in otherwise crowded tourism regions?

There is no shortage of provedores and makers of jams and spreads in regional Australia. Yet when you visit the Berenberg farm in Hahndorf, South...

What Should You Share in Your Tourism Business Newsletter?

What do you include in your customer newsletter? Whatever you do, don't tell your audience what YOU want them to hear. Instead; focus on what they...

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Recent Articles

Marketing a Tourism Business
Latest

What this gorgeous little catering business did right, from day one.

I was lucky enough to meet a young entrepreneur, Taylah, about two and a half years ago at an industry function offered by Tourism...

Ideas that spread, spread by people sharing stories.

If you want a great business, you need to make it worthy of remark. If you want customers to remark to others about your business,...

How to get more 5 star reviews; it is far simpler than you think.

There are some experiences around Australia, I am near embarrassed to admit I haven't left a 5-star review for. It's not that I gave them...

A bigger logo, never sold anything; and other common design mistakes.

The most common design mistakes, are consistently driven by subjective biases that don't contribute to attracting and engaging the target audience. I need a bigger...

Why do some businesses stand out, in otherwise crowded tourism regions?

There is no shortage of provedores and makers of jams and spreads in regional Australia. Yet when you visit the Berenberg farm in Hahndorf, South...

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Reading for Destinations

Support and grow your tourism industry member businesses.

The one thing operators want from their consumer website listing.

I know how painful it can be to get operators to manage their own ATDW profiles and act like it matters. But RTOs need to...

Review aquisition is not just for your members.

Review acquisition does two important things. It takes risk out of the buying decision for prospective customers. It helps the business or organisation being reviewed know...

Arming current members with language to attract new members.

I was at an tourism industry event in my home region. I was having a great conversation with someone I hadn't met before. This...

Your best source for new members; it’s closer than you think.

Your best source of new members, is current members. They are connected within the industry, and they already know, like and trust you. Furthermore; people want...

A simple copywriting tip to help you increase engagement, anywhere.

A heading has one job. To get attention.It doesn't matter where you are writing for this rule applies. If your heading doesn't get attention, the...

Industry Engagement

How to target tourists on Facebook; no experience required.

Technically, the answer is simple. When you're setting up the ad, and choosing your audience to target, you'll be able to choose the geographic area...

A few members taking massive action after a training session, is be better than inspiring many.

Increasing the capability of a handful of members by a significant measure will be more valuable long term than moving a greater number to...

Inside the DMO; training your team to assess your tourism operators.

The roles in your team are varied in both what their role entails, and which of the Destination Marketing Organsiation stakeholders individuals typically deal...

Enabling Collaboration
Latest

Simplify how you communicate your Destination Brand; or your operators won’t care.

If you want to create an excellent visitor experience, you need to achieve two things. You need to create an excellent experience at the coalface where visitors interact with products,...

How to get loads of quality images to use, in as little as 7 days.

So, as recommended in the previous article, you've decided to try and acquire more images from your members to build up an asset bank...

Here’s the perfect solution if you’ve ever found yourself without a quality image to share.

A big bank of images is crucial for your region, for both your DMO and tourism operators to showcase your collective stories. Operators are out...

Packaging. Should you be helping operators, and do they even care?

I was involved in the development of an Industry Vision and Industry Development Plan for a small coastal Borough, Queenscliff (Queenscliff and Point Lonsdale),...

Increasing Capability

Growing the Member Base