Insights to help tourism businesses become an absolute must-do in their region.

Why are you on [insert social media platform]?

If I had a dollar for every time I’ve asked a business why they post on social and get a blank stare back or wishy-washy answer, well… I’d probably...

How to advertise your tourism business, without wasting your money.

Every day you see ads from big brands like Coca-Cola and Apple. There is no call to action. There is no list building. It merely promotes the lifestyle you can expect...

Spotlight on a great tourism business – Old Timers Mine, Coober Pedy, Australia.

Coober Pedy is a small town in outback South Australia. It's roughly 800 kms from the nearest capital city and not really a destination unto itself, unless you're an...

Arming current members with language to attract new members.

I was at an tourism industry event in my home region. I was having a great conversation with someone I hadn't met before. This wasn't at all unusual. The...

5 Key Questions to Improve your Tourism Business’ Customer Experience and Close More Sales

Marketing psychologist Kit Yarrow notes that customers want five things from a purchasing decision1: to feel more in control to reduce the fear of...

A Story of Astonishingly Good Customer Experience You Will Think Is an Impossible Standard

Picture this. You’ve headed off for a weekend away with the family. You have your camper in tow and are looking forward to some...

One Popular Belief About Tourism Businesses Crushed In Just a Few Paragraphs

One could create a better pub than most. It would have a nicer chairs, more modern design, a marble bar and all the trappings...

Your brand is only as strong as its weakest customer touchpoint.

Picture this. You have a tremendous face-to-face interaction with a potential customer. Sold – you think! So despite knowing your website is out-of-date, you send...

One Simple Tip to Change How You View Everything About Your Customer

It is your role to know your customer. Not your customer’s role in knowing you. The more work you make the customer do, the less...

The Most Instagrammable Outdoor Shower in Australia – and what you can learn from it for your Tourism Business

After being on the road travelling Australia with my family for nearly 18 months already, it’s fair to say I’ve picked up a few...

Brand Stategy

Finding the one word that best defines your brand.

So you've just run a workshop with your team. You have documented the answers to the questions and are now staring at them on...

Stop competing and set your business apart. What your brand strategy means.

This article is from a short series designed to help you create a brand strategy that will improve every aspect of your tourism business....

Writing a tourism business brand strategy. With examples.

This article is the last in a short series about creating a Brand Strategy for your tourism business. The previous article is here. If...

Everything is easier when you get clear about your ideal customer.

"The most important lesson I can share about brand marketing is this: you definitely, certainly, and surely don’t have enough time and money to...

The riskiest tourism business strategy; you are probably doing it too.

Today, safe is incredibly risky. You think that niching down, appealing to a smaller group of prospective customers is a risk. You think that having a...

How to run a tourism business brand strategy workshop, including the questions you should ask.

This article is from a short series designed to help you create a brand strategy that will improve every aspect of your tourism business. If...

One Critical Step To Help Your Brand Strategy Stick, And Become A Remarkable Tourism Business.

If I gave you a Ferrari and said to you, take good care of it, as one day not far in the future, it...

What is a tourism brand strategy?

Yesterday we introduce the idea of a brand strategy and suggested that if you don’t have a brand strategy for your tourism business, you...

The steps to write a brand strategy.

1. Know your mid and long-term objectives and why you are in business in the first place. Why does the business exist in the first...

Customer Experience

Branding
Latest

Pricing is positioning.

Picture yourself standing in front of a garage. There are two roller doors. Absolutely nothing sets the roller doors apart. They are precisely the same. Except,...

Are you going to be a ‘Mom-and-Pop’ business, or do you aspire for a great business? Decide now, because you can’t be both.

You know them, the Mom-and-Pop businesses. They're often a joy to interact with because they're quirky, quaint or interesting. However, they are also often a...

What if I set you a challenge. Not spend a dollar on marketing or advertising for two years.

Create something. Advertise it. Expect it to work. That's the formula. Right? What if I set you a challenge. Not spend a dollar on marketing or advertising for two...

More consumer choice means quality matters more, and brand matters more. 

More consumer choice means quality matters more, and brand matters more – Bob Iger Disney CEO.  Generally, it’s unhelpful to point out the apparent impact...

Marketing & Marketing Strategy