Insights to help tourism businesses become an absolute must-do in their region.

What if I set you a challenge. Not spend a dollar on marketing or advertising for two years.

Create something. Advertise it. Expect it to work. That's the formula. Right? What if I set you a challenge. Not spend a dollar on marketing or advertising for two years. How would you change your...

How to know what search terms to target for your tourism business, without being an SEO specialist.

It is incredibly valuable, to rank highly for keywords in your industry. But if you are not an SEO (Search Engine Opimisation) specialist, you may not even know how to...

What is a brand strategy?

A Brand Strategy is a statement and set of guiding principles that clearly articulate who and what the organization stands for, and an aspirational brand position. When communicated and adopted...

Can’t agree on what to say to attract more customers? Do this.

No copywriter in the world can tell you if a headline will work. Marketing professionals, myself included, have systems we trust to help guide our copywriting. If you work with or...

One Simple Tip to Change How You View Everything About Your Customer

It is your role to know your customer. Not your customer’s role in knowing you. The more work you make the customer do, the less...

One Popular Belief About Tourism Businesses Crushed In Just a Few Paragraphs

One could create a better pub than most. It would have a nicer chairs, more modern design, a marble bar and all the trappings...

Why you should respond to every customer review.

Think of reviews like a handshake. If someone walked up to you at a function and extended their arm gesturing to shake your hand,...

5 Key Questions to Improve your Tourism Business’ Customer Experience and Close More Sales

Marketing psychologist Kit Yarrow notes that customers want five things from a purchasing decision1: to feel more in control to reduce the fear of...

Why there is no other place like Disneyland, and what you can learn from it.

Disneyland is a theme park. Essentially a collection of rides and experiences to thrill and excite you for the day. There are many theme...

A Story of Astonishingly Good Customer Experience You Will Think Is an Impossible Standard

Picture this. You’ve headed off for a weekend away with the family. You have your camper in tow and are looking forward to some...

Brand Stategy

One Critical Step To Help Your Brand Strategy Stick, And Become A Remarkable Tourism Business.

If I gave you a Ferrari and said to you, take good care of it, as one day not far in the future, it...

Finding the one word that best defines your brand.

So you've just run a workshop with your team. You have documented the answers to the questions and are now staring at them on...

Stop competing and set your business apart. What your brand strategy means.

This article is from a short series designed to help you create a brand strategy that will improve every aspect of your tourism business....

How to run a tourism business brand strategy workshop, including the questions you should ask.

This article is from a short series designed to help you create a brand strategy that will improve every aspect of your tourism business. If...

Everything is easier when you get clear about your ideal customer.

"The most important lesson I can share about brand marketing is this: you definitely, certainly, and surely don’t have enough time and money to...

The steps to write a brand strategy.

1. Know your mid and long-term objectives and why you are in business in the first place. Why does the business exist in the first...

What is a tourism brand strategy?

Yesterday we introduce the idea of a brand strategy and suggested that if you don’t have a brand strategy for your tourism business, you...

Writing a tourism business brand strategy. With examples.

This article is the last in a short series about creating a Brand Strategy for your tourism business. The previous article is here. If...

The riskiest tourism business strategy; you are probably doing it too.

Today, safe is incredibly risky. You think that niching down, appealing to a smaller group of prospective customers is a risk. You think that having a...

Customer Experience

Branding
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What if I set you a challenge. Not spend a dollar on marketing or advertising for two years.

Create something. Advertise it. Expect it to work. That's the formula. Right? What if I set you a challenge. Not spend a dollar on marketing or advertising for two...

This is why your gut is telling you your marketing isn’t quite right.

It feels familiar, do-able to set up an ad for your business or work with a designer to create a brochure. You’ve touched and felt...

Are you going to be a ‘Mom-and-Pop’ business, or do you aspire for a great business? Decide now, because you can’t be both.

You know them, the Mom-and-Pop businesses. They're often a joy to interact with because they're quirky, quaint or interesting. However, they are also often a...

A bigger logo, never sold anything; and other common design mistakes.

The most common design mistakes, are consistently driven by subjective biases that don't contribute to attracting and engaging the target audience. I need a bigger...

Marketing & Marketing Strategy