It's terribly confusing for a small business owner to choose which path to go down to set up a new website.
You are told to D.I.Y. You are present with...
PART 1 (covered in this previous post)
Define the aspirational identity of your members.
Define what your members (and potential members) want.
Define their problems, as they relate to...
Create something.
Advertise it.
Expect it to work.
That's the formula. Right?
What if I set you a challenge. Not spend a dollar on marketing or advertising for two years.
How would you change your...
Not even if you are only using it organically.
Not even if you are repurposing user-generated content.
It comes at a high price - your time.
You could be doing anything with...
Improve your product.
That's all, folks.
Here's How:
Delighting your customers is buried in the details.
If you don’t design a remarkable experience, your competitor will.
What are your...
Picture this. You have a tremendous face-to-face interaction with a potential customer. Sold – you think!
So despite knowing your website is out-of-date, you send...
Today, safe is incredibly risky.
You think that niching down, appealing to a smaller group of prospective customers is a risk.
You think that having a...
You know them, the Mom-and-Pop businesses. They're often a joy to interact with because they're quirky, quaint or interesting.
However, they are also often a...
Picture yourself standing in front of a garage. There are two roller doors.
Absolutely nothing sets the roller doors apart. They are precisely the same.
Except,...
More consumer choice means quality matters more, and brand matters more – Bob Iger Disney CEO.Â
Generally, it’s unhelpful to point out the apparent impact...
