Insights to help tourism businesses become an absolute must-do in their region.

How much should a new website cost for a tourism business?

It's terribly confusing for a small business owner to choose which path to go down to set up a new website. You are told to D.I.Y. You are present with...

PART 2: A simple message creation framework to help you sell more memberships.

PART 1 (covered in this previous post) Define the aspirational identity of your members. Define what your members (and potential members) want. Define their problems, as they relate to...

What if I set you a challenge. Not spend a dollar on marketing or advertising for two years.

Create something. Advertise it. Expect it to work. That's the formula. Right? What if I set you a challenge. Not spend a dollar on marketing or advertising for two years. How would you change your...

Social media is not free.

Not even if you are only using it organically. Not even if you are repurposing user-generated content. It comes at a high price - your time. You could be doing anything with...

The best way to improve sales, guaranteed.

Improve your product. That's all, folks. Here's How: Delighting your customers is buried in the details. If you don’t design a remarkable experience, your competitor will. What are your...

One Simple Tip to Change How You View Everything About Your Customer

It is your role to know your customer. Not your customer’s role in knowing you. The more work you make the customer do, the less...

The dilemma of too many options – how to quickly confuse your customers.

Imagine you’ve just jumped out of the car, and you’re walking into the grocery store to grab some steak for dinner. You walk into the...

Do these 7 things and you have a Customer Service Strategy for your tourism business.

Train your team. Don’t leave customer service to chance. A mission and values statement on the wall does nothing to compensate for lack of...

Why you should respond to every customer review.

Think of reviews like a handshake. If someone walked up to you at a function and extended their arm gesturing to shake your hand,...

Your brand is only as strong as its weakest customer touchpoint.

Picture this. You have a tremendous face-to-face interaction with a potential customer. Sold – you think! So despite knowing your website is out-of-date, you send...

Brand Stategy

Everything is easier when you get clear about your ideal customer.

"The most important lesson I can share about brand marketing is this: you definitely, certainly, and surely don’t have enough time and money to...

What is a tourism brand strategy?

Yesterday we introduce the idea of a brand strategy and suggested that if you don’t have a brand strategy for your tourism business, you...

Writing a tourism business brand strategy. With examples.

This article is the last in a short series about creating a Brand Strategy for your tourism business. The previous article is here. If...

How to run a tourism business brand strategy workshop, including the questions you should ask.

This article is from a short series designed to help you create a brand strategy that will improve every aspect of your tourism business. If...

One Critical Step To Help Your Brand Strategy Stick, And Become A Remarkable Tourism Business.

If I gave you a Ferrari and said to you, take good care of it, as one day not far in the future, it...

Stop competing and set your business apart. What your brand strategy means.

This article is from a short series designed to help you create a brand strategy that will improve every aspect of your tourism business....

The riskiest tourism business strategy; you are probably doing it too.

Today, safe is incredibly risky. You think that niching down, appealing to a smaller group of prospective customers is a risk. You think that having a...

The steps to write a brand strategy.

1. Know your mid and long-term objectives and why you are in business in the first place. Why does the business exist in the first...

Finding the one word that best defines your brand.

So you've just run a workshop with your team. You have documented the answers to the questions and are now staring at them on...

Customer Experience

Branding
Latest

Are you going to be a ‘Mom-and-Pop’ business, or do you aspire for a great business? Decide now, because you can’t be both.

You know them, the Mom-and-Pop businesses. They're often a joy to interact with because they're quirky, quaint or interesting. However, they are also often a...

Pricing is positioning.

Picture yourself standing in front of a garage. There are two roller doors. Absolutely nothing sets the roller doors apart. They are precisely the same. Except,...

More consumer choice means quality matters more, and brand matters more. 

More consumer choice means quality matters more, and brand matters more – Bob Iger Disney CEO.  Generally, it’s unhelpful to point out the apparent impact...

Everything you are doing in marketing is wrong.

At this point, I suspect you are either thinking 'this person is a fool' or, 'here is another clickbait heading'. It is nothing of the...

Marketing & Marketing Strategy