Insights to help tourism businesses become an absolute must-do in their region.

The best way to improve sales, guaranteed.

Improve your product. That's all, folks. Here's How: Delighting your customers is buried in the details. If you don’t design a remarkable experience, your competitor will. What are your customers actually buying? A far less...

What does your Tourism Brand say about your customer?

For the most part, when your customer buys what you do, in their mind, it moves them towards the aspirational view they have of themselves. An adventurer who wants...

VIDEO: How to use the Customer Journey Map to make marketing decisions in your tourism business.

In this video we cover; What the Customer Journey is Why it's important to understand it for your tourism business Thinking about marketing channels at each stage of the...

Choosing the best audience (target customer) for your tourism business

Selecting the best audience (target customer) for your tourism business doesn’t require you to try to be everything to everyone. It is all about choosing a tiny audience that will...

A Story of Astonishingly Good Customer Experience You Will Think Is an Impossible Standard

Picture this. You’ve headed off for a weekend away with the family. You have your camper in tow and are looking forward to some...

Why you should respond to every customer review.

Think of reviews like a handshake. If someone walked up to you at a function and extended their arm gesturing to shake your hand,...

5 Key Questions to Improve your Tourism Business’ Customer Experience and Close More Sales

Marketing psychologist Kit Yarrow notes that customers want five things from a purchasing decision1: to feel more in control to reduce the fear of...

The best way to improve sales, guaranteed.

Improve your product. That's all, folks. Here's How: Delighting your customers is buried in the details. If you don’t design a remarkable experience, your competitor will. What are your...

Why there is no other place like Disneyland, and what you can learn from it.

Disneyland is a theme park. Essentially a collection of rides and experiences to thrill and excite you for the day. There are many theme...

The Most Instagrammable Outdoor Shower in Australia – and what you can learn from it for your Tourism Business

After being on the road travelling Australia with my family for nearly 18 months already, it’s fair to say I’ve picked up a few...

Brand Stategy

The riskiest tourism business strategy; you are probably doing it too.

Today, safe is incredibly risky. You think that niching down, appealing to a smaller group of prospective customers is a risk. You think that having a...

Finding the one word that best defines your brand.

So you've just run a workshop with your team. You have documented the answers to the questions and are now staring at them on...

The steps to write a brand strategy.

1. Know your mid and long-term objectives and why you are in business in the first place. Why does the business exist in the first...

How to run a tourism business brand strategy workshop, including the questions you should ask.

This article is from a short series designed to help you create a brand strategy that will improve every aspect of your tourism business. If...

Stop competing and set your business apart. What your brand strategy means.

This article is from a short series designed to help you create a brand strategy that will improve every aspect of your tourism business....

What is a tourism brand strategy?

Yesterday we introduce the idea of a brand strategy and suggested that if you don’t have a brand strategy for your tourism business, you...

Writing a tourism business brand strategy. With examples.

This article is the last in a short series about creating a Brand Strategy for your tourism business. The previous article is here. If...

Everything is easier when you get clear about your ideal customer.

"The most important lesson I can share about brand marketing is this: you definitely, certainly, and surely don’t have enough time and money to...

One Critical Step To Help Your Brand Strategy Stick, And Become A Remarkable Tourism Business.

If I gave you a Ferrari and said to you, take good care of it, as one day not far in the future, it...

Customer Experience

Branding
Latest

A stunning revelation: the brand you created is not yours (and this is not clickbait).

Your brand belongs in the heart and mind of every individual that interacts with it. The idea that you don’t control your brand is a...

Why do some businesses stand out, in otherwise crowded tourism regions?

There is no shortage of provedores and makers of jams and spreads in regional Australia. Yet when you visit the Berenberg (meaning, 'Berry Hill' farm...

What does your Tourism Brand say about your customer?

For the most part, when your customer buys what you do, in their mind, it moves them towards the aspirational view they have of...

Pricing is positioning.

Picture yourself standing in front of a garage. There are two roller doors. Absolutely nothing sets the roller doors apart. They are precisely the same. Except,...

Marketing & Marketing Strategy